The Role of a Game Development Company Has Grown In Importance

The gaming industry has an annual turnover of multi-billion dollars, which has led business firms from all over the world to be a part of it. In such cases, the role of Game Development Company has grown in importance. Every business firm looking to create its own game needs to have reliable technical support for its development and a gaming studio like Morpheous can certainly help with that. These companies make use of innovative 3D game development techniques that would in turn create highly realistic games for people to enjoy.   http://goo.gl/81nmBo

Monetize your ideas by developing and marketing mobile Games - Part 2

As the number of smart phone using population is growing at a rapid pace, mobile application development has taken a form of a new industry. Both at individual level and at organization level there is a rush to launch mobile application for the smart phone platforms available. The result is intensified competition. Once you have decided about the platform and technology to use to build your mobile app, the most difficult phase comes with marketing and monetizing the product.

The open source platforms available nowadays have allowed developers to build and promote their applications and games in easy steps. It has also significantly lowered the time required earlier for Developing Mobile Games. As a result, everyday hundreds of mobile games and applications are being developed and launched. In such scenario, it becomes difficult to reach out to and target your audience in effective manner. To resolve this issue you need a strategic approach towards marketing your app effectively and making it commercially viable. In this article we have discussed the effective ways to market and monetize your mobile app.

Timeliness: Being timely can instantly make your application a success. Judging market requirement and eventually designing an application to cater to user need will help you stay ahead of your competitors.

Deciding about audience: Identifying the right market is the most crucial aspect of turning your mobile application into a success. Your marketing strategy would depend upon the audience who will use the application. Offering greater user experience will keep your audience engaged to your product, such as – if you are developing a game, then offer unique and fun experience to user to make it acceptable to them.

Free vs Paid: This is one crucial dilemma that every Game Developer needs to deal with. Available free platforms have allowed developers to build app without investing fortune in it and therefore, there is also a large number of free applications available to users as well. While most users like the free versions of apps there are also a few who wouldn’t mind paying for upgraded version of the application. You can tackle this issue by offering ‘free’ or ‘lite’ version of your app with an option to upgrade to paid version with subsequent update.

In-app Purchases: You can offer a few freebies and then indulge your audience to pay for in-app novelties once they get the hang of it. If you can successfully engage your audience to use your app, they wouldn’t mind in-app purchases for better experience.

In-app Advertisement: There may be other developers who would be interested in promoting their application through your platform. You can earn through in-app advertisement by signing up for an affiliate program. However, you would wish not to bombard your audience with advertisements that will interfere with their experience with the app.

Cross-Marketing: Get in touch with other developers who can help in promoting your application through theirs. This can work both ways and eventually will help you in gaining more visitors. This is also known as ad exchange program and is subtler but effective way of marketing your app. You can also monetize through selling user data captured during registration to marketing agencies looking for such information.

Use Analytics: Mobile app analytics will help you measure progress of your application. It will help you better understand audience behavior and popularity of your product over a time period. Using analytics will help you gaining insight on user experience so that you can work towards improving it.

About Morpheous:

Morpheous is a Game Development Studio that specializes in design, development and creation of video games using the latest state of the art technologies for all platforms.

Monetize your ideas by developing and marketing mobile Games - Part 1

The right combination of unique ideas and unique user experience is the secret of success of any interactive game that is available on mobile devices. So, if you have the right acumen of doing good business with mobile game development then you will have to find out the right game developer who has the ability to convert your ideas into reality. The phenomenal growth of the mobile phone market and the advent of the smartphones have opened up new avenues for monetizing your creative ideas with the help of professionals who are masters in developing games for mobile devices.

Game Development Studio

Morpheus is a Game Development Studio that specializes in design, development and creation of mobile games using the latest state of the art technologies. They have a highly creative and skilful 3D game design team that can develop games that are supported by all popular platforms like Android and iOS.  The company is aware of the worth of ideas and has great respect for it. They would execute a Non Disclosure Agreement with you to start the process of sharing ideas that form the basis of any game creation.

Total Solution

The game development service encompasses the development of games for all kinds of mobile devices like smartphones and tablets and includes iPhone game development as well as iPad Game Development and Android game development. The scope of the services include consultation with the client who wants to hire game developer for converting his ideas into an attractive mobile game, followed by designing the game and then developing it to the client’s satisfaction. Once the game has been created, the design studio takes the responsibility of getting it uploaded in the Google Play or Apple App store, thus supporting you in going to market also.

The Technology

The design studios use the latest game development engines like Unity game development engine which is a hot favorite among game developers working on iOS platforms as well as for console games. Unity 3D game development is a powerful game development engine that is equipped with rapid workflows and intuitive tools to create interactive content in 2D and 3D. Another open source software Cocos 2D is also deployed by the game developers.

The team of 2D and 3D artists, animators and designers at the game development studio can work wonders by converting your dormant ideas into exciting mobile games the market for which is ever expanding

Author Bio

Morpheous Designs, Develops and Promotes - Software, Game, Apps and Website For Worldwide Clientele. Request a Free Quote, write us to inquiry@morpheous.in